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Younger consumers are more motivated by sustainability than their older counterparts.
December 2, 2024
By: Melissa Meisel
Got deals? Online marketing firm Hostinger investigated consumer behavior regarding sustainability for this year’s Black Friday season. This data is also useful for marketers on Cyber Monday.
Gen Z prioritizes environmental awareness, with 64.4% of respondents indicating that sustainability is an important factor in purchasing decisions, said the report.
This drops to 44.7% for Millennials, 35.7% for Gen X and 29.0% for Baby Boomers.
Regardless of age, most respondents are not willing to pay significantly more for eco-friendly products. This willingness decreases with age, showing that younger consumers are more motivated by sustainability than their older counterparts.
Check out the infographic below to learn more.
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